==== 'Valuing What Matters' Experiment ====

(an [[experiment]] from the [[workshop_201503|March workshop]])

===Hypothesis / Challenge===

Changing perceptions of marine conservation.\\
Notes: https://www.flickr.com/photos/foam/16831952875/\\


===Experiment design===

Experiment 3 to change perceptions of marine conservation (NGOs)\\
See also: [[charm offensive experiment]] and [[gone fishing in the Thames experiment]]

Experiment description: Create a scenario and trade-off analysis related to health costs. Finding a way to speak the language of policy makers by focusing on costs that are important to them, such as health costs. A cost/benefit analysis is needed.

{{>http://www.flickr.com/photos/foam/16624611407}}
[[https://www.flickr.com/photos/foam/16624611407|full size image]]


Implementation:
  * explore ways of presenting a counter-factual case study in terms of decreased health costs
  * collaboration between economics and marine conservation
  * research what could be [sourced?] up in a credible way

== Needs ==

  * Good facilitators
  * Research time
  * Economic expertise
  * Community opinion leaders
  * party/event organiser

== Offers ==

  * Nic: FF’s experience at engaging communities/fishers; inputs to workshop; connections and networks of others working on the issue; possibility of peer exchange
  * Giles: Facilitation
  * MVL: Access to scientific experts if useful; case study feeding [xxxx] (Bloomberg)
  * Sue: developing, monitoring and evaluation tools to measure impact; time and research
  * Aniol: paella, economics [xxxx] connector [person?]
  * Andrew F: health benefits of Natura 2000
  * Andrew B.: Party, Valuing nature/health
  * Louisa: venue, info blue week, with [xxx], share experiences of [xxx]
  * Amy: taking the lead on 'gone fishing’; time, ideas, contacts for day out; time or sounding board for cultural 


===Progress===

===Results===